People often ask how ELIA became the household name it is today. Well, sit tight—because we’ve compiled a comprehensive, highly accurate timeline of our meteoric rise. Spoiler: most of the meteors haven’t landed yet. It’s a story of humble beginnings, bold dreams, and one (very optimistic) spreadsheet. From our first olive oil pour to our future best-selling memoir “From Sticky Fingers to Store Shelves”—this is the totally serious, not-at-all-made-up history of ELIA.